Privacy policy

1. Introduction
At ayéa, we highly value your privacy. This privacy policy explains which personal data we collect, why we collect it, how we use it, and how we protect it.

2. Who we are
Ayéa is the data controller responsible for your personal data.
You can contact us at: hello@ayeacosmetics.com

3. What personal data we collect
Depending on how you use our website, we may collect the following information:

  • Contact information – such as name, email, and phone number when you place an order or contact us

  • Address information – for shipping your orders

  • Payment information – processed via our payment provider

  • Technical information – IP address, device and browser details

  • Usage data – pages you visit and products you view

  • Marketing and communication data – if you sign up for our newsletter

4. Why we collect your data
We use your personal data to:

  • Process and deliver your orders

  • Inform you about your order status

  • Respond to questions or issues

  • Send marketing communications (if you have given consent)

  • Analyze website usage to improve our services

5. Legal basis
Our processing of personal data is based on:

  • Performance of a contract – e.g., processing your orders

  • Your consent – e.g., for newsletters

  • Legitimate interests – e.g., website improvement, customer service, fraud prevention

6. Sharing data with third parties
We may share your data with parties that support us in providing our services, including:

  • Shipping companies

  • Payment providers

  • Technical/IT suppliers

  • Marketing tools (only if you have given consent)

7. Data retention
We do not retain personal data longer than necessary:

  • Order and address information – as long as needed for accounting and warranty purposes

  • Marketing data – until you withdraw consent

  • Technical data – anonymized for analysis purposes

8. Security
We take appropriate measures to protect your data against loss, theft, or unauthorized use, for example through SSL encryption and internal access controls.

9. Your rights
You have the right to:

  • Access and correct your personal data

  • Request deletion (where possible)

  • Request restriction of processing

  • Data portability

  • Object to processing

  • Withdraw consent

You can exercise your rights by contacting us at hello@ayeacosmetics.com

10. Cookies / Tracking
We use cookies and similar technologies to enhance your experience, analyze usage, and enable marketing (where permitted).

11. Data breaches
In the event of a data breach, we will investigate immediately and notify the Dutch Data Protection Authority if required. Serious incidents will also be communicated to you directly.

12. Changes to this policy
This privacy policy may be updated as processes or legislation change. The most recent version is always available on this page.

13. Contact
If you have any questions about this privacy policy or your rights, please contact us at: hello@ayeacosmetics.com